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Ice baths vs saunas for longevity
7 min read

Ice Baths vs Saunas: Which Wins for Longevity?

Your social media feed is probably full of ice bath warriors and sauna evangelists, each claiming their method is the ultimate longevity hack. Wim Hof disciples swear by cold exposure, while Finnish sauna enthusiasts point to decades of research on heat therapy. So which extreme actually delivers better results for healthy aging? The answer might surprise you.

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NMN vs NAD+ supplement science
5 min read

NMN vs NAD+: The Science Behind the Hype

Let's get straight to the point about NMN and NAD+ supplements – what they actually do, why your body can't absorb NAD+ directly, and how to choose the right longevity supplement for your needs.

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PQQ vs CoQ10 for mitochondrial health
6 min read

PQQ vs CoQ10: The Mitochondrial Power Duo

You've probably heard of CoQ10 – it's been the darling of the supplement world for decades. But there's a newcomer that's got longevity researchers excited: PQQ. While most people debate which one is "better," the real question is why you'd choose between them when they work together like a perfectly orchestrated team.

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Genetics and lifespan research on healthy ageing
3 min read

Do Your Genes Decide How Long You'll Live? What the Research Shows

Updated September 2026

Heart disease runs in your family, or your grandparents lived into their nineties. Either way, it's easy to assume your genes have already decided how long you'll live. The research tells a more hopeful story.

How much of lifespan is genetic?

Early studies of Danish twins estimated that genes explain roughly a quarter of the variation in how long people live. More recent research suggests the true figure may be even lower. A 2018 study analysing family trees of more than 400 million people found that once you account for people tending to marry partners with similar lifestyles, the heritability of lifespan is likely well under 10%.1

That doesn't mean genes don't matter. Some inherited conditions, such as familial high cholesterol, have a big impact on risk. But for most people, day to day habits and environment play a much larger role than genes in how long and how well they live.

What family history is useful for

Family history is valuable information, not a verdict. If heart disease, diabetes or certain cancers run in your family, it's a reason to:

  • Tell your GP, as it can change when and how often you're screened
  • Get your blood pressure, cholesterol and blood glucose checked regularly
  • Prioritise the habits most linked to that condition

Equally, a family history of long life isn't a free pass. Smoking, inactivity and poor diet increase risk regardless of family history.

What we learn from the longest lived communities

Communities known for long lives, such as Okinawa in Japan and Sardinia in Italy, tend to share lifestyle patterns rather than a single longevity gene: daily natural movement, mostly plant based diets, strong social ties and a sense of purpose. Studies of migrants have also found that health risks tend to shift towards those of the new country as people adopt its lifestyle, which points to environment rather than genes.

The habits with the strongest evidence

  • Staying physically active, including cardio fitness and strength. Read our guide to VO2 max and longevity.
  • Eating mostly whole foods, with plenty of vegetables, fruit, legumes, wholegrains, fish, nuts and olive oil.
  • Sleeping well and consistently. See our guide to sleep and longevity.
  • Not smoking and limiting alcohol.
  • Staying connected. A major review of 148 studies found that people with stronger social relationships had around a 50% greater likelihood of survival over the study periods than those with weaker connections.2

Friends walking together outdoors, staying active and connected

The bottom line

Your genes shape some of your risks, but for most people they're a smaller part of the story than lifestyle. Use your family history as information for prevention, and focus on the everyday habits that make the biggest difference.

Where Keeper fits: Habits come first. Keeper Complete Longevity combines 18 ingredients in one daily serve to support your routine. Every batch is third party tested.

References

  1. Ruby JG et al. Estimates of the heritability of human longevity are substantially inflated due to assortative mating. Genetics. 2018.
  2. Holt Lunstad J et al. Social relationships and mortality risk: a meta analytic review. PLoS Med. 2010.

This article is general information only and isn't a substitute for advice from your healthcare professional.

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Sabrina Macintosh

About the author

Sabrina Macintosh

Co-Founder | Marketing & Customer Experience

Sabrina Macintosh is Co-Founder of Keeper Health, an Australian wellness brand launched in February 2026, where she works across marketing strategy, customer experience and brand activations. Her interests span women’s health, healthy ageing and supplementation, with a particular focus on the changing health and wellbeing needs of women through perimenopause and midlife. As a female founder, she is also passionate about women in business and entrepreneurship.

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