Georgia Macintosh-Reed

Georgia Macintosh-Reed is Co-Founder of Keeper, an Australian wellness brand she founded alongside her brother Angus Macintosh and sister-in-law Sabrina Macintosh.

Georgia's interest in health optimisation developed over many years of navigating her own health journey, working with practitioners and researching nutrition, supplementation and lifestyle interventions. Along the way, she became increasingly interested not only in what could support better health, but in how difficult it had become for everyday people to navigate the volume of information, products and advice available.

That experience became part of the motivation behind Keeper. Together, the three founders set out to make sophisticated supplementation simpler. This meant doing more of the research and formulation work upfront so that maintaining a consistent routine didn't need to feel like a full-time job.

At Keeper, Georgia works across business operations, brand strategy, partnerships and communications helping shape both the day-to-day running of the business and its broader direction.

She is particularly interested in health optimisation, healthy ageing and the role that simple, sustainable habits can play in supporting long-term wellbeing.

For Georgia, the philosophy behind Keeper is ultimately about healthspan rather than simply lifespan: staying active, capable and independent for as many of life's years as possible.